Welcome to Fletcher’s Custom Lures: Jigs, spinners, wet flies, dry flies, soft plastics, for Trout, Bass, Walleye, Pike, Musky, Crappie, and Panfish—crafted with God‑honoring workmanship.

Discover our lures

At Fletcher’s Custom Lures, we craft each lure by hand with precision, faith, and a passion for the water. Our lineup spans jigs, spinners, wet and dry flies, soft plastics, and musky lures—each designed for anglers who demand performance and durability. Every lure is currently in the production and testing phase, where we refine action, balance, and color to ensure lifelike movement and dependable results across all fishing conditions.

Whether you’re chasing bass, walleye, crappie, or musky, Fletcher’s Custom Lures brings handcrafted excellence to every cast.

Handcrafted. Performance Driven. Faith Inspired.

Information

BRIGHT STRIKE — SPECTRUM SERIES

By Fletcher’s Custom Lures

Handcrafted. Performance Driven. Faith Inspired.

Born from light and forged for precision, the Bright Strike Spectrum Series electrifies the water with color and motion. Each lure is hand‑tied to perfection — a fusion of craftsmanship and voltage designed for anglers who chase brilliance beneath the surface.

Every cast becomes a flash of faith and fire.

 

⚡ THE LINEUP

Solarflare (Fiery Orange)

Ignites the strike zone with molten energy. Its flame‑bright fibers shimmer through stained water, sparking reaction bites when the pressures on.

Bluevolt (Electric Blue)

Cool, clean, and charged. Bluevolt glides through clear water like lightning in motion — balanced, sharp, and alive with shimmer.

Rosepulse (Vivid Pink)

Soft light, hard impact. Rosepulse glows with finesse power, perfect for dawn or dusk when subtle color turns into irresistible flash.

Venomlight (Neon Green)

A strike magnet pulsing with voltage. Venomlight cuts through murky water with precision, its fibers flickering like living current.

 

Royalshock (Deep Purple)

The stealth‑power specialist. Royalshock blends elegance and aggression — a regal flash that commands attention in low light.

 

⚡ SERIES HIGHLIGHTS

  • Hand‑tied craftsmanship for unmatched durability and balance

  • Spectrum‑grade fibers that shimmer and pulse underwater

  • Optimized head weight for smooth casting and natural movement

  • Perfect for bass, crappie, walleye, and panfish

 

Whether you’re chasing the dawn bite or the evening surge, the Bright Strike Spectrum Series delivers brilliance, faith, and fury in every cast.

Bright Strike — Spectrum Series

Light It Up. Strike Hard.™

By Fletcher’s Custom Lures

The Bright Strike Spectrum Series is the full expression of handcrafted precision, electrified color theory, and strike‑triggering motion. Each lure is hand‑injected for flawless density, perfect color transitions, and lifelike paddle‑tail action — engineered to dominate every water condition from stained shallows to crystal‑clear depths.

This four‑lure lineup showcases the complete range of Bright Strike performance:

🟩🟧 Fire Tiger Shad — The Visibility King

Blazing with neon chartreuse, orange, and bold black accents, the Fire Tiger Shad cuts through murky water with unmatched intensity. Its aggressive vibration and high‑contrast pattern make it a predator magnet in low‑visibility conditions.

🟣🟧 Royal Ember Shad — The Precision Burner

Deep royal purple melts into ember orange, creating a regal gradient that glows beneath the surface. The Royal Ember Shad excels in clear or low‑light water, delivering smooth, natural motion and irresistible flash.

🖤💚 Venom Shad — The Toxic Striker

Dark, dangerous, and electrified — the Venom Shad blends a black back with a venomous chartreuse belly and violet undertones. Built for aggression, it commands attention in stained water and triggers instinctive reaction bites.

 

 

❄️💜 Arctic Flash Shad — The Cold‑Water Assassin

An icy blue‑to‑violet gradient gives the Arctic Flash Shad a stealthy brilliance perfect for clear water and finesse presentations. Its subtle shimmer and fluid tail motion make it deadly when fish are pressured or finicky.

 

🎣 Unified Performance. Handcrafted Identity.

Together, these four lures form the Bright Strike Spectrum Series — a complete arsenal of color, motion, and strike‑inducing design. Whether you need heat, venom, fire, or ice, each lure carries the same Fletcher’s Custom Lures DNA: Hand‑injected. Performance Driven. Faith Inspired.

 

 

Bright Strike — Goblin Series

Born in Darkness. Built to Strike.

The Bright Strike Goblin Series is a lineup of six hand‑crafted creature jigs engineered for anglers who want ferocity, realism, and violent reaction strikes. Each Goblin is built on your signature lifelike profile, infused with electrified color energy, and designed to trigger predatory instinct in any water condition.

Every variant carries its own personality — a creature forged from the depths — yet all are united under the iconic Bright Strike lightning arc and your unmistakable lure craftsmanship.

 

THE SIX GOBLINS

  • Swamp Goblin — A murky‑water ambusher with sickly greens and yellow undertones, perfect for stained lakes and shadowed weedlines.

  • Ember Goblin — A molten bronze predator glowing with ember‑red heat, ideal for aggressive fish in warm, active water.

  • Venom Goblin — A lethal black‑and‑chartreuse strike machine built for maximum visibility and poisonous attitude.

  • Frostbite Goblin — An icy blue assassin with shimmering silver accents, deadly in cold water and clear conditions.

  • Shadow Goblin — A spectral violet‑and‑black hunter designed for low‑light stealth and night‑strike dominance.

  • Bloodstone Goblin — A brutal crimson‑and‑obsidian creature radiating raw aggression for big‑fish commitment bites.

 

SERIES FEATURES

  • Creature‑driven profile for instinctive predatory response

  • Hand‑injected and colored precision from Fletcher’s Custom Lures

  • Color‑accurate finishes matched to your original designs

  • Aggressive action that pulses, flares, and provokes

  • Bright Strike branding with electrified metallic identity

Information

Bright Strike — Fly Series

Born in Light. Built to Strike.

The Bright Strike Fly Series reimagines the art of soft‑plastic fly design through electrified realism and handcrafted precision. Each fly is a fusion of lifelike wing shimmer and Bright Strike’s signature lightning‑arc energy — engineered to provoke instinctive strikes from even the most cautious fish.

These aren’t ordinary flies; they’re airborne predators turned aquatic weapons. Every piece carries the same craftsmanship and intensity that define Fletcher’s Custom Lures.

 

SERIES HIGHLIGHTS

  • Dual‑tone wings with micro‑sparkle flecks for natural flash and motion

  • Bright Strike metallic core amplifying underwater visibility

  • Soft‑plastic flexibility for lifelike flutter and fall

  • Creature‑inspired realism that triggers reaction strikes

  • Hand‑injected precision from Fletcher’s Custom Lures

COLOR VARIANTS

  • Frostwing Fly — silver‑gray shimmer with red speck accents for cold‑water clarity

  • Emberwing Fly — fiery bronze and gold tones for warm‑water aggression

Information

Bright Strike Micro Series

Precision in Motion. Built to Ignite.

The Bright Strike Micro Series showcases the art of compact power — five hand‑tied flies engineered for lifelike motion and lightning‑fast reaction strikes. Each design keeps its authentic color and texture, crafted for anglers who demand precision and flash in every cast.

 

Fly Lineup

  • Shadowflare Fly (Black/Silver) — Stealth and shimmer combined. Ideal for deep water and low‑light conditions.

  • Venomwing Fly (Neon Green) — High‑visibility trigger fly that commands attention in clear or stained water.

  • Embersting Fly (Orange) — A fiery burst of color that provokes aggressive warm‑water strikes.

  • Specterwing Fly (Chartreuse Green) — Balanced finesse and flash for midday clarity and mixed‑light conditions.

  • Ashstrike Fly (Dark Brown/Black) — Natural predator mimic with subtle motion for cautious feeders.

Information

BRIGHT STRIKE NANO SERIES — SOFT PLASTICS

Micro Power. Maximum Voltage.

Forged in the storm’s core, the Bright Strike Nano Series channels lightning energy into miniature precision. Each lure is 0.59 Inch long and a charged fragment of the Bright Strike legacy — engineered for finesse strikes, micro vibrations, and visual dominance. These are not just soft plastics — they’re storm fragments, molded for anglers who demand voltage in every cast.

 

⚡ Solarpulse Nano

A burst of radiant energy. The Solarpulse Nano glows like a flare in shallow water, commanding attention with solar brilliance. Its yellow body radiates confidence — a lure born from sunlight and stormlight alike.

 

⚡ Venomlight Nano

Precision meets danger. The Venomlight Nano cuts through turbulence with electric clarity, its light‑green hue pulsing like a charged filament. Designed for reaction strikes and high‑visibility finesse, it’s Bright Strike’s venom in motion.

⚡ Toxicwave Nano

The calm before the strike. The Toxicwave Nano blends translucent green shimmer with black speckles — a natural illusion wrapped in voltage. It thrives in pressured waters, where subtlety and spark collide.

⚡ Toxicwave Nano

The calm before the strike. The Toxicwave Nano blends translucent green shimmer with black speckles — a natural illusion wrapped in voltage. It thrives in pressured waters, where subtlety and spark collide.

 

⚡ Roseflare Nano

Soft light, hard impact. The Roseflare Nano glows with finesse energy, its pink hue shimmering like dawn breaking through thunderclouds. A cold‑water specialist that turns gentle motion into electrified attraction.

 

⚡ Bright Strike Identity

  • Lightning Arc Signature: Metallic chrome typography and blue‑arc energy unify the Nano Series with the Bright Strike brand.

  • Craftsmanship: Micro‑ribbed bodies and paddle tails create dynamic motion and vibration.

  • Purpose: Designed for precision, speed, and strike‑zone control — the essence of Bright Strike engineering.

  • Tagline: Born in Light. Built to Strike.

“When I first became a lure tester for Fletcher’s Custom Lures, I honestly didn’t know what to expect. I’d tested plenty of baits before — some good, some disappointing — so I went in with an open mind. My first batch from Fletcher’s had a couple tiny hiccups: one color pour was slightly off, and a tail on one of the soft plastics didn’t swim quite right. I mentioned it, expecting the usual ‘we’ll look into it.’

Instead, the response blew me away. The corrections were made immediately, the molds were adjusted, and the next batch I received was flawless. That moment told me everything I needed to know about this brand: they care, they listen, and they fix things fast.

From that point on, the results spoke for themselves. The action, the detail, the color accuracy — everything felt dialed in. I started catching more fish than I ever had with micro‑sized baits. Not just random bites, but consistent, predictable success. It felt like the lures were doing half the work for me.

Testing these baits didn’t just improve my fishing — it reminded me why I love this sport. Fletcher’s Custom Lures isn’t just making tackle. They’re building tools that give anglers confidence, excitement, and a real edge on the water.”

John Adams Smith, Avid Angler